What is the way leading into a Smart World?

27th June 2017

mobile control of your smart world home with apps Digitization extends the frame set of possibilities. But there is the danger of dissipating your energies. If you offer the client many possibilities, could mean in the end, nothing to do right. If you let a client hang on hold by taking care of the realization of his wishes, the situation is certainly not wanted. Even if you intention is to bring him a sophisticated new product of combined services. Such ideas have to work.

Can you deliver the quality that the customer expects from you? This question is a question of any company that wants to bind customers through performance and satisfaction. Especially when the distinguishing features of the products is limited by price, image, service or process quality. Therefore, the highest values ​​are placed on the fulfillment of the mentioned characteristics.

With Appeal into the Smart World

For EVU’s the beautiful new smart product world is a challenge to the business model. As far as the smart meter is concerned, polls and studies for years show that citizens hardly miss it. Even meter operators are cautious about “possibilities” for a new product variety that your technology offers. Because you know that not everything that is possible is necessary? At least the signs indicate this.

Why Google, Amazon, Apple & Co. want to bring smart ideas in the energy sector, then makes us sitting up and pay attention. The charm for a few Euros in the Smart World to go initially sounds interesting and non-binding. An app control alone makes the world not obligatory more comfortable. But with a voice control this may start to change.

Compared to the Smart Meter, it certainly has something to do with ease. Try it out as the new app remote control for the electrical storage at home or the remote monitoring for burglar protection goes. Here, the decision is made as to whether the first trust of a potential customer is rewarded and whether it remains a gimmick or gains a permanent place in everyday life. An agile, “we try out” culture, is sensitive against disturbances. Unpleasant data leakages or incidents against IT-Security and process interrupts must be avoided.

There is thus a target conflict in the energy industry. A retreat onto the core business and the core processes will in the long run be accepted by always fewer providers. Even if the basic idea behind it is good. A provider is now a specialist for the provision and operation of cost-intensive networked plant objects. But it is not to be ignored that the initiative from new players on the market and the initiative from homeowners contributes to lost revenues.

Achieve robust conditions and overcome boundaries

Only robust product innovations have the potential to endure initial deficiencies. But what do they show?

Where people enter into action on their own, without waiting for perfect or finished solutions, the unconditional will to change is given. We can all remember examples of tinklers who worked with improvisations and interludes on subjects that are normal today. It does not always need research and development facilities for so-called breakthrough innovations. But it is also simple people and your initiative, which connect with the ideas something you are missing so far.

If the basics are available, it is the early pilot users who carry the ideas in the breadth. A photovoltaic system on the roof, an energy storage unit in the cellar – more and more house owners are taking the initiative for the energies. If mass movements develop from solutions of tinkerers and inventors, then one is in a stable development. And only in this maturity phase the customer is accepting a minimum of improvisation and a lack of process control.

Selectively usable data networks and structures increase the utilization possibilities and allow smart solutions.

Emulate and proceed with the own identity

The question is what are the strengths and right places of the big players to innovate and seize initiatives of change? – Both in fields of the customer management and for the technical management.

On the one hand, intimate customer knowledge is required. What do my customers really want? CRM, reputation management and big data analyzes have therefore come into the companies. Is the answer, “the customer wants decentralized, autonomous energy and comfort solutions”, then this can be said today. Even if it questions the own business model. The old business model is already perforated like a Swiss cheese. Learn to accept it has lasting very long.

In order to be at the forefront in the next evolutionary phase, there is a need to deal with the current changes and the status quo. Resilient systems use their strengths.

The strength of the utilities is the cross-linked and operation managing of different infrastructure levels. Integrated services and products within infrastructure facilities and energy systems are absolutely desired. That’s our conviction. So there is no question of need. Infrastructure providers are predestined to invest economically and, often invisible, technically innovative. In doing so, you have a balancing effect on conflicts of interest between the social partners in the network. There is a benefit to manage and to provide services safely to the common good. If you know how to contribute to the process of smart developments in the network then you are well prepared for a growing market as a service provider.

The way into the beautiful new smart world is a way with excellence in services and processes. Even if cost pressure endanger this. This is the challenge.

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