23rd December 2016
On a cab ride to the airport, I came with the taxi driver in conversation, who I have ordered through an app: “Two customers have given me today her feedback and one has made me yesterday to his preferred driver. Poor results are rare and there is less and less of it. I can roughly estimate who it was and what the passenger was positive or less.
I think the ratings are good to me because they give me confirmation. In the course of time I have always improved and this is my reputation, which brings me clearly new customers. I do not need to shy away from a comparison in the circle of colleagues.
Only rarely is there a bad rating, which comes to me as out of the blue.”
This story was in contrast to the newsletter of a company of the energy industry. I read, that it wanted to shut down its internal communication and cooperation portal. The benefit would be to low. It wanted more appropriate ways, to communicate with their employees in a new way.
Remarkable, I think! Social media activities within companies are still trendy. The enterprise network is characterized by various communication forms, e.g. Through the use of collaboration software, own wikis, instant messaging services or virtual meetings.
Over the past 10 years, the share of enterprises using such measures has risen from 10% to more than 60%. At the beginning, the technology and the predefined functions were the focus of attention, so today the individual design plays a greater role. Experiences were made. It is clearly beginning to be consolidated and some are continuing to develop their policies. The goals have become more diverse. Companies want to set new priorities. The question of the measures raises a question of culture among the decision-makers at the same time. In addition to the “what”, today there is much more “How” we improve internal communication and cooperation.
What is the reputation of my company by communicating with its employees on the same level? Are the business value contributions to be linked to this?
This form of communication is worthwhile for both sides, employees and companies. The reputation of the individual reflects on the group and the company. And, do stakeholders share the appraisal? Can we follow this development over a period of time and with continuity, and do we avoid sudden changes in the appraisal of achievements?
These questions should be answered from the company’s point of view if it wants to subject its social media design to a review. Following a clever strategy, through planning, organization, implementation and analysis of actions, is it targeted to the reputation.
If this behavior and social media design create value for us, then we connect recognition and joy with it.